Horizon Media president Bob Lord said agencies that cling to opaque structures and cost-cutting uses of AI are running out of time, arguing AI can instead make agencies growth partners by improving tr…
Newton Research launched Unlimited Analytics, a new agentic layer for its AI ad analytics platform that uses causal modeling to predict campaign outcomes, on Tuesday. The tool, which includes agents f…
A joint pilot between Horizon Media and Intent IQ found that audience amplification delivered 55% net new users from existing audiences, with 45% of those converting to purchases, without requiring sy…
OpenAI debuted at the Cannes Lions advertising festival, pitching ChatGPT as a major ad platform, but its initial $60 CPM dropped to $25 within ten weeks. The company projects $100 billion in ad reven…