A federal judge in Virginia ruled against breaking up Google's ad tech business, ordering Google to end practices that depress ad rates for web publishers but declining to order divestiture of its ad …
Adchestra, a commercial hosted service forked from the MIT-licensed AdLoop project, launched an MCP (Model Context Protocol) server that lets AI agents like Claude, ChatGPT, or Gemini manage Google Ad…
A growing number of PPC practitioners are managing Google Ads through AI agents using the Model Context Protocol (MCP), which allows AI assistants to read live data and take actions without logging in…
Google has globally released the Google Search Console generative AI performance reports and Search generative AI controls, following a rollout that began in early June. Google's John Mueller confirme…
Google Ads updated its AI Max help documentation to clarify that when advertisers disable the broad match campaign setting or move to AI Max, broad keywords are not treated as exact match keywords in …
An engineer built TwoKeys, a system that adds an approval layer between AI agents and consequential actions, ensuring that agents can propose but not execute until all responsible people approve the e…
Google Ads changed target-based bidding on budget-limited campaigns to bid more aggressively toward the set target ROAS or CPA, meaning a campaign with a $10 target CPA delivering at $5 will move clos…
Google Ads + Meta Ads + GA4 MCP, an MCP server integrating Google Ads, Meta Ads, and Google Analytics 4, released version 1.0.0 to the official MCP registry on 2026-08-29, offering over 250 tools for …
Google Search ranking volatility continued this week following its spam update, and Google confirmed it is rolling out google.com/goto tracking parameters to replace direct links in search results to …
Google's August 2026 spam update, which ran from August 18 to August 21, has left search ranking volatility continuing, according to the Search Engine Roundtable. Google has expanded Local Services Ad…
Google is beta testing a new Product titles report in Google Ads that shows AI-created product titles when they are more relevant than the advertiser's original titles. The report, spotted by Yash Man…
Google Ads is testing loading sponsored results in mobile search with an animation that references Gemini, showing 'Evaluating sponsored results' with Google and Gemini logos. Separately, Google annou…
Google Ads announced new experimentation and planning tools for Search campaigns and AI Max, including multi-campaign A/B testing for budget and ROI target changes rolling out in September, and the ab…
The developer behind RoasNova, an open-source advertising operations platform, has released the project under the MIT License. The platform connects campaign performance, customer intent, conversion d…
A new analysis from an unnamed source argues that MCP tool schema design, not model capability, is the primary driver of agent performance, citing benchmarks against BigQuery, Google Ads, and HubSpot …
Microsoft Advertising has begun the global rollout of AI Max for Search campaigns, expanding availability after a pilot that started in May. The feature suite includes search term matching, text custo…
Google is aggressively investing in Flutter, with major pushes into the Impeller rendering engine, Dart 3.x, and WebAssembly, according to a developer commentary. The article argues that reduced job p…
Growomat's integration with the Reddit Ads API took two weeks instead of the estimated one day, due to undocumented requirements, contradictory documentation, and strict field semantics. The team foun…
Google announced a new benchmarking feature in Google Analytics that compares campaign performance with anonymized averages from similar businesses, accessible through its Ask Advisor tool. The featur…
Google announced new agentic AI capabilities across Google Ads and Google Analytics, including AI Overviews on the Google Analytics homepage, AI-powered insights cards in Google Ads, new Dashboards wi…