Omnicom Media Group North America CEO Ralph Pardo said the traditional holding company model is over as AI automates media buying tasks, and the agency is rethinking its business to focus on strategy …
OpenAI Head of Global Ads Solutions Dave Dugan discussed at the Cannes Lions festival how the company is creating a new advertising category for ChatGPT, focusing on user experience and strategic ad i…
Unilever is transforming its marketing model by treating creators as a new mode of engagement rather than a media channel, with plans to spend half its media budget on social channels and increase inf…
At the Cannes Lions festival, two-time US Open champion Bryson DeChambeau explained how he built a 2.6 million-subscriber YouTube channel by listening to audience feedback and shortening golf content,…
Meta is expanding its AI-powered ad tools while reassuring agencies of their continued importance, as the company expects to surpass Google in digital ad revenue for the first time this year with a pr…
TIME announced a new editorial list, 'TIME Trailblazers: Designing and Making the Future,' presented by Autodesk, debuting in September 2026 to recognize innovators in design, engineering, and technol…
Reddit announced new advertising products including Shopping List Ads and an AI-powered ad generator at the Cannes Lions festival, aiming to capitalize on its 75% ad revenue growth to over $2 billion …
Gap Inc. unveiled an AI-powered marketing and personalization strategy at the Cannes Lions International Festival of Creativity, enlisting Zeta Global, Google Cloud, and Publicis Sapient to modernize …