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OpenAI's Dave Dugan explains how ChatGPT is building a new ad category

OpenAI Head of Global Ads Solutions Dave Dugan discussed at the Cannes Lions festival how the company is creating a new advertising category for ChatGPT, focusing on user experience and strategic ad integration.

read1 min views1 publishedJun 26, 2026
OpenAI's Dave Dugan explains how ChatGPT is building a new ad category
Image: Businessinsider (auto-discovered)

Business Insider Senior Correspondent Lara O'Reilly interviews OpenAI Head of Global Ads Solutions Dave Dugan at the 73rd Cannes Lions International Festival of Creativity. They discuss the strategy behind advertising on ChatGPT and how OpenAI is approaching the user experience.

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Business Insider Senior Correspondent Lara O'Reilly interviews OpenAI Head of Global Ads Solutions Dave Dugan at the 73rd Cannes Lions International Festival of Creativity. They discuss the strategy behind advertising on ChatGPT and how OpenAI is approaching the user experience.

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