{"slug": "openai-s-dave-dugan-explains-how-chatgpt-is-building-a-new-ad-category", "title": "OpenAI's Dave Dugan explains how ChatGPT is building a new ad category", "summary": "OpenAI Head of Global Ads Solutions Dave Dugan discussed at the Cannes Lions festival how the company is creating a new advertising category for ChatGPT, focusing on user experience and strategic ad integration.", "body_md": "# OpenAI's Dave Dugan explains how ChatGPT is building a new ad category\n\nBusiness Insider Senior Correspondent Lara O'Reilly interviews OpenAI Head of Global Ads Solutions Dave Dugan at the 73rd Cannes Lions International Festival of Creativity. They discuss the strategy behind advertising on ChatGPT and how OpenAI is approaching the user experience.\n\n## More from [Advertising](https://www.businessinsider.com/advertising)\n\nBusiness Insider Senior Correspondent Lara O'Reilly interviews OpenAI Head of Global Ads Solutions Dave Dugan at the 73rd Cannes Lions International Festival of Creativity. They discuss the strategy behind advertising on ChatGPT and how OpenAI is approaching the user experience.", "url": "https://wpnews.pro/news/openai-s-dave-dugan-explains-how-chatgpt-is-building-a-new-ad-category", "canonical_source": "https://www.businessinsider.com/openais-dave-dugan-explains-the-strategy-behind-chatgpt-ads-2026-6", "published_at": "2026-06-26 13:40:31+00:00", "updated_at": "2026-06-26 13:46:18.696064+00:00", "lang": "en", "topics": ["ai-products", "large-language-models", "generative-ai"], "entities": ["OpenAI", "Dave Dugan", "ChatGPT", "Cannes Lions International Festival of Creativity", "Lara O'Reilly"], "alternates": {"html": "https://wpnews.pro/news/openai-s-dave-dugan-explains-how-chatgpt-is-building-a-new-ad-category", "markdown": "https://wpnews.pro/news/openai-s-dave-dugan-explains-how-chatgpt-is-building-a-new-ad-category.md", "text": "https://wpnews.pro/news/openai-s-dave-dugan-explains-how-chatgpt-is-building-a-new-ad-category.txt", "jsonld": "https://wpnews.pro/news/openai-s-dave-dugan-explains-how-chatgpt-is-building-a-new-ad-category.jsonld"}}