Brian O'Kelley

mentions 2 type Person feed RSS

// recent coverage 2 mentions

12:00

2026-09-23

businessinsider.com

ai-agents

Adtech vet Brian O'Kelley's startup is pivoting to AI agents and rebranding with a new name

Adtech veteran Brian O'Kelley and cofounder Anne Coghlan are renaming their company from Scope3 to Apostra to focus on agentic AI advertising, the pair told CMO Insider. Apostra connects advertisers' …

09:15

2026-09-23

adweek.com

ai-agents

Scope3’s Rebrand to Apostra Solidifies Shift from Sustainability to AI

Scope3 rebranded as Apostra to reflect its shift from measuring carbon emissions across the ad supply chain to an AI focus, CEO Brian O'Kelley said. The company, which launched in 2022, said its agent…

// co-occurs with top 7 entities

Scope3 2 Apostra 2 Anne Coghlan 1 AdCP 1 Google 1 Meta 1 ChatGPT Ads 1

// topics top 4 topics

ai agents 2 artificial intelligence 2 ai products 2 agent protocols 1