Scope3

Adtech veteran Brian O'Kelley and cofounder Anne Coghlan are renaming their company from Scope3 to Apostra to focus on agentic AI advertising, the pair told CMO Insider. Apostra connects advertisers' …

Scope3 rebranded as Apostra to reflect its shift from measuring carbon emissions across the ad supply chain to an AI focus, CEO Brian O'Kelley said. The company, which launched in 2022, said its agent…