AdExchanger Talks

Butler/Till, an independent media agency, reported that an agentic AI campaign run with PubMatic for Geloso Beverage Group cut supply chain and tech costs by roughly 80%, delivered 40% more impression…

Chalice AI, a startup co-founded by COO Ali Manning, is rebranding away from the term 'custom algorithm' due to negative associations in the ad industry, and now uses generative AI in its models to he…

Sharona Sankar-King, chief data and product officer at Havas Media Network, says brands chasing AI trends are skipping fundamentals like customer understanding and data strategy. She warns that AI out…