USA Today Co. is using AI-assisted shell files to publish breaking sports coverage faster, aiming to capture search traffic before Google's AI Overviews summarize the news. The publisher tested the ap…
A new Pew Research Center report found that 60% of U.S. adults have read AI-generated summaries in search results, and 40% use chatbots for information lookup, making it the most common chatbot activi…
Google AI Overviews cited self-promotional listicles from B2B software brands but recommended competitors in 69% of cases, according to an analysis by Lily Ray. The study found that brands' own pages …
Adobe launched Brand Visibility, a generative engine optimization tool that helps businesses track and improve their brand presence across AI search engines like ChatGPT, Google AI Mode, Microsoft Cop…
SEO professionals can turn their workflows into AI-powered tools using platforms like GPTs, Gems, and Claude Projects, packaging their expertise and business context into reusable assistants. This app…
Google released new controls allowing website owners to opt out of AI-powered search experiences like AI Overviews and AI Mode, along with new AI reporting in Search Console. The feature, currently in…
Meta is expanding live shopping ads globally on Facebook and Instagram, partnering with Mastercard and Visa to introduce virtual card checkout in the U.S. this summer, and making product data a founda…
The UK Competition and Markets Authority ordered Google to explain how it ranks search results and to allow users to port their search data to third-party services within 3 to 6 months, citing concern…
AI referrals to U.S. travel sites surged 194% year over year in May 2026, with AI-referred visitors spending 70% longer on sites and bouncing 41% less, according to Adobe. The conversion gap between A…
AI search is evolving rapidly, with ChatGPT and Claude citing only 8% of the same sources, requiring distinct SEO strategies for each platform. Claude is gaining B2B traction, with 34.4% of businesses…
A new study from Fractl and Search Engine Land, surveying 1,008 consumers and 150 marketers, finds that while 70% of consumers increased their use of AI tools for search over the past year, trust in A…
Long-form 'ultimate guides' are losing effectiveness in AI-driven search as systems like Gemini extract only about 380 words per page. New research shows pages over 20,000 characters have a 12% AI ext…
AI search engines build a unique set of trusted sources for each topic, meaning off-site authority building must be topic-specific rather than generic. Brands need to identify which publications, expe…
Meta launched AI Mode in Facebook Search, using Meta AI to generate answers from public content in Groups, Reels, and other apps. The feature aims to surface real experiences and recommendations, but …
Microsoft released a preview of new AI performance reports in Bing Webmaster Tools, adding Intents, Topics, Citation Share, and Compare features to help publishers understand why their content is surf…
AI is blurring the line between paid and organic search visibility as Google's Gemini system powers ad campaigns, search experiences, and brand visibility across its ecosystem. Brands must now influen…
An SEO professional used Google Gemini to build a custom Python script that automated the creation of hreflang XML sitemaps for over a dozen multilingual websites, saving days of manual work. The proj…
Next-question intent is a new content framework that helps pages support AI-generated answers by anticipating users' follow-up queries, not just their initial search. This approach is becoming critica…
Google updated its AI Search optimization guide to clarify that LLMS.txt files have no impact on search rankings. Google Search does not use these files, and they neither harm nor help visibility or r…
TripAdvisor, Google Business Profile, OTAs, and reviews help AI understand travel brands. Travel brands must strengthen these signals to earn AI recommendations as search evolves from information retr…