Google announced new AI-powered creative and reporting tools for its Demand Gen campaigns, including Gemini-powered creative recommendations, expanded video resizing, and web-to-app measurement. The u…
Google released Ads API v24.2 with multi-party approvals for security, AI-generated content disclosure fields to comply with the EU AI Act, and new Performance Max reporting features including ad netw…
AI systems now act as salesforces for brands, making purchasing decisions based on confidence signals from search, knowledge graphs, and third-party proof. SEO must evolve into assistive agent optimiz…
Google query expansion broadens search queries to deliver more accurate results, allowing content to rank for unplanned terms. SEOs can use Google Search Console to identify these opportunities and im…
A German court ruled that Google is liable for false information generated by its AI Overviews, rejecting the company's argument that users are responsible for fact-checking. The decision signals a br…
Google announced it will stop supporting the creation of new Smart Campaigns via the Google Ads API starting August 3, 2026, shifting advertisers toward Performance Max and other AI-driven campaign ty…
A SimilarWeb study found that users who saw a brand recommended by ChatGPT were 2.5 times more likely to visit that brand's website within a week compared to a competitor, with AI-influenced visitors …
OpenAI reports a 50% drop in ad dismissals within ChatGPT since launching its advertising business in February, indicating improved ad relevance and user engagement. Chief Revenue Officer Denise Dress…
AI companies are using fear-based marketing that positions AI as a replacement for human workers, but data shows no evidence of widespread job displacement. New York state layoff filings and Yale rese…
Cornell Tech researchers found that deep-research AI agents can be manipulated by short, 13-word edits to public user-generated pages, causing fake entities to appear in 38% to 62% of reports. The att…
A Walker Sands benchmark of 828 enterprise B2B companies found that while AI Overviews appear in 50% of relevant searches, the median brand is cited in only 3% of those AI-generated answers, revealing…
Google's 'Tailor Your Feed' feature, now rebranded as 'Add topics to your feed,' allows users to shape their Discover feed by typing natural language prompts, which are turned into explicit control ac…
Google updated its AI Max for Search reporting documentation, revealing that Dynamic Search Ads will be automatically upgraded to AI Max starting in February 2027. The update provides new reporting vi…
Cloudflare and beehiiv have integrated AI crawl controls into beehiiv's platform, giving newsletter publishers a dashboard to monitor, allow, or block AI bots from accessing their content. The control…
Shopify launched Campaign Autopilot, an AI-powered marketing automation tool that creates, manages and optimizes campaigns across multiple channels from a single dashboard. The tool, available in earl…
YouTube is rolling out new Gemini-powered insights tools to help brands identify trends, understand creator audiences, and optimize campaign performance. The updates include expanded trending insights…
SEO teams face complex build-versus-buy decisions for AI tools, as AI lowers barriers to building custom solutions but introduces hidden costs in token usage, API calls, and maintenance. Companies lik…
Google is expanding access to its Search Console AI performance reports to more users, showing how content performs in AI responses, AI Mode, and AI Overviews. John Mueller confirmed the incremental r…
OpenAI has launched a beta version of its ChatGPT Ads Manager to UK advertisers, offering a self-serve interface for campaign management. The move signals OpenAI's expansion into scalable advertising …
Google launched Ask Ad Manager, a Gemini-powered AI assistant for Google Ad Manager, enabling publishers to analyze performance, troubleshoot issues, and navigate the platform using natural language. …