Resolve argues that link building must shift from chasing volume to earning authoritative backlinks, brand mentions, and media coverage that signal trust and credibility to search engines and AI syste…
OpenAI announced new ChatGPT Ads Manager updates, including custom audiences, an overview tab, suggested ad drafts, and a refreshed ad card format, while expanding ads availability to Japan and South …
YouTube expanded its Ask YouTube conversational search feature to signed-in U.S. desktop users aged 13 and older, allowing natural-language queries with AI-generated responses combining text, videos, …
Google is adding AI disclosures to ads across Search, YouTube, and Discover, with a new 'How this ad was made' section in My Ad Center indicating whether an ad was created or modified with AI. The fea…
AI engines and autonomous agents now decide which brands to recommend, trust, and transact with, with Adobe data showing a 4,700% year-over-year increase in AI-referred traffic to U.S. retail websites…
Google Search Console collects vast amounts of search data but offers limited help interpreting it. AI tools like ChatGPT and Claude can accelerate analysis by classifying search intent, spotting tren…
Groas, an AI-powered Google Ads management platform, took over a high-spend search account for a U.S.-based online mobile recharge platform and demonstrated that continuous, full-surface optimization …
Two new analyses by Chris Green and Suganthan Mohanadasan found that ChatGPT's cited sources change when its hidden search pipelines switch between retrieval systems like Labrador, Bright, Oxylabs, an…
A study of 301 AI-cited pages found that only 8 (2.7%) were primary research, yet those pages earned 8.4% of all citations and averaged 3.3 times more citations per page than non-primary pages. The ma…
Marketing teams overwhelmed by AI vendor pitches should ask five key questions to separate genuine solutions from hype, including the tool's specific problem, the vendor's domain expertise, and proof …
A new workflow combines Semrush, Google Search Console, Google Analytics, and Claude to help SEO professionals prioritize content opportunities by identifying topics competitors rank for that their ow…
Rokt mParticle argues that the future of performance marketing lies not in adding more vendors but in transforming data foundations into AI-powered engines. The company introduces its Audience Agent, …
AI engines use brand information in two distinct ways: usage (ingesting content without citation) and citation (directly referencing the brand as a source). A Pew Research study found users click link…
Microsoft Advertising campaigns can be optimized by using import as a starting point, adding human judgment, Microsoft-specific structure, measurement, and creative assets. Key tactics include reviewi…
AI search now favors brands with strong reputations, consistent messaging, and trusted third-party validation, requiring marketers to shift focus from visibility to being chosen. A single AI prompt co…
OpenAI is rolling out audience list uploads for ChatGPT Ads, allowing advertisers to target campaigns using raw or hashed emails and phone numbers. The new 'Audiences' option under the 'Tools' section…
OpenAI has introduced a new feature in ChatGPT Ads that allows advertisers to generate ads using AI. The tool creates ad variations based on the advertiser's website and campaign settings, which can t…
ChatGPT commands 92.4% of AI referral traffic, according to a new study analyzing 6.77 million LLM-driven sessions. Monthly AI sessions grew 9.9x to 644,478 by May 2026, but volatility remains high du…
Shari Thurow will present a five-phase framework for site architecture at SMX Now on July 15, addressing how to improve navigation, taxonomy, and AI accessibility. The session challenges common miscon…
SEO priorities are shifting as AI search gains prominence, with brand authority, topical depth, and unlinked mentions becoming more critical, while traditional keyword optimization and backlink buildi…