Anthropic's Model Context Protocol (MCP), introduced in November 2024, has become the standard connection method for AI agents to access email marketing platforms, enabling tools like Claude, ChatGPT,…
The EU AI Act, effective August 2026, imposes transparency and human oversight obligations on email marketing teams using AI, but it does not ban AI-generated content. The Act's risk-based framework p…
By 2030, artificial intelligence will fundamentally transform email marketing by shifting control from senders to AI-powered inbox assistants that decide which emails users see, according to an analys…
A new library of over 90 AI prompts for email marketing provides copywriters with structured frameworks for generating subject lines, campaign emails, and personalization, organized by campaign type a…
A comparison of 10 leading AI models writing the same marketing email found Claude produced the most human-sounding draft, ChatGPT the most reliable, and Grok the most creative but risky. The test, co…
Email marketing expert argues that while AI excels at writing promotional and transactional emails, human authorship remains essential for apology emails, founder letters, crisis communications, brand…
AI is transforming email marketing workflows by compressing days of manual work into hours, shifting marketers from creators to editors. Instead of replacing humans, AI handles repetitive tasks like r…
Email marketing teams in 2026 still rely on spreadsheets for reporting, lacking a cohesive strategy according to Email Calculator, a new analytics platform that integrates with 55+ email service provi…
Email marketing teams that outperform competitors do not write individual emails; they write decision rules that automatically determine whether and which email to send based on user conditions. By op…
Email teams frequently argue about campaign performance not because of bad data but because they evaluate results through different, unspoken lenses: marketing focuses on engagement, growth on convers…
Email marketing has undergone significant changes in the past year, with AI transforming not just content creation but also how emails are consumed, as inboxes now summarize and prioritize messages. O…
Email marketers can calculate unsubscribe rate by dividing unsubscribes by delivered emails and multiplying by 100. A rate under 0.2% is considered healthy, while rates above 0.5% warrant investigatio…
Gmail, Apple, and Outlook are rolling out AI-powered email summaries that automatically extract key information from messages, forcing email marketers to optimize for machine readers as well as human …
Send time optimisation (STO) in email marketing shows a 2–5 percentage point improvement in open rates, but the metric is inflated by Apple Mail Privacy Protection and Gmail Gemini AI, making the gain…
Shopify merchants should prioritize revenue per recipient (RPR) over open rate to measure email campaign success, as open rates are inflated by Apple Mail Privacy Protection and Gmail AI summaries. RP…