Unilever is transforming its marketing model by treating creators as a new mode of engagement rather than a media channel, with plans to spend half its media budget on social channels and increase inf…
Publishers at the Cannes Lions festival are scrutinizing AI and agentic media buying deals, seeking clarity on which holding groups have real technical builds and budgets versus those selling concepts…
Meta is expanding its AI-powered ad tools while reassuring agencies of their continued importance, as the company expects to surpass Google in digital ad revenue for the first time this year with a pr…
Google is running a World Cup brand campaign featuring soccer stars to remind users that its search engine now supports complex queries through AI features like Gemini. The campaign highlights shiftin…
Spotify has overhauled its ad tech stack with Spotify Ad Exchange and introduced generative AI tools for voice overs and ad scripts to reposition itself as more than an audio buy. The company aims to …
Agencies including WPP, Dentsu, and Butler/Till are racing to develop AI agents for media buying and planning, aiming to gain a competitive edge. However, brands like Hyundai are using the same techno…
At the Cannes Lions festival, marketers are shifting focus from creative campaigns to brand coherence as AI systems like LLMs synthesize inconsistent brand messages across channels. The real crisis is…
Amazon announced Alexa+ Agentic Ads at Cannes Lions, a new ad format that lets users complete purchases within natural-language conversations. The move signals a shift toward AI-native shopping, with …
At the 2026 Cannes Lions Festival, ad tech announcements focused on agentic AI, interoperability, and control. Omnicom partnered with Netflix to combine audience data with AI creative, while WPP Media…
At the Cannes Lions festival, industry leaders publicly tout AI transformation, but offstage conversations reveal growing concerns over the high costs of AI development and deployment, with executives…
Dept launched Deptify, an AI orchestration system that connects existing marketing tools without absorbing them, charging only for outcomes rather than technology. The system, accessed through an assi…
Marketers are shifting content budgets toward creators, agency services, and tools to influence AI-generated search results, rather than spending heavily on AI search ads. Brands like Butterball and P…
Le Monde CTO Paul Laleu said the French publisher is figuring out how to maintain subscription partnerships with readers who use AI agents instead of browsers, as AI-driven traffic grows 6.5 times fas…
DUDE Wipes is deploying AI tools across supply chain, finance, and operations to reduce man hours and cut costs, while also using AI for creative inspiration and hiring. Co-founder Ryan Meegan detaile…
Stagwell launched The Media Machine, an AI-powered operating system for media buying and planning, extending its existing The Machine platform. The system integrates with major sell-side ecosystems li…
L'Oréal announced a partnership with OpenAI to integrate generative AI into its CreAItech marketing production system and product discovery, with subsidiary Maybelline set to embed its virtual try-on …
WPP launched a Buyer Agent for Video on June 18, partnering with Disney, Netflix, NBCUniversal, Paramount, Fox, IAB Tech Lab, and Prebid.org to establish governance standards for agentic media buying.…
AI-driven automation is exposing structural waste in programmatic advertising, forcing transparency into a system built on opaque margins and intermediaries. As AI audits the supply chain, buyers gain…
Germany's BCN, a joint venture of Hubert Burda Media, Funke and Klambt, launched GEO Brand Impact, a product that helps brands gain visibility in AI assistants like ChatGPT and Gemini. The offering in…
USA Today Co. is using AI-assisted pre-written articles to beat Google's AI Overviews on breaking World Cup news, aiming to publish stories before AI can summarize them. The strategy, tested during th…