L'Oréal announced a partnership with OpenAI to integrate generative AI into its CreAItech marketing production system and product discovery, with subsidiary Maybelline set to embed its virtual try-on …
WPP launched a Buyer Agent for Video on June 18, partnering with Disney, Netflix, NBCUniversal, Paramount, Fox, IAB Tech Lab, and Prebid.org to establish governance standards for agentic media buying.…
AI-driven automation is exposing structural waste in programmatic advertising, forcing transparency into a system built on opaque margins and intermediaries. As AI audits the supply chain, buyers gain…
Germany's BCN, a joint venture of Hubert Burda Media, Funke and Klambt, launched GEO Brand Impact, a product that helps brands gain visibility in AI assistants like ChatGPT and Gemini. The offering in…
USA Today Co. is using AI-assisted pre-written articles to beat Google's AI Overviews on breaking World Cup news, aiming to publish stories before AI can summarize them. The strategy, tested during th…
Yahoo DSP launched an Agent Network connecting advertisers with AI-powered tools from 23 ad tech partners, aiming to offer transparency and choice amid industry concerns about AI governance and platfo…
Forbes launched an AI-powered daily audio briefing, The Daily Brief, on May 29, 2025, which uses its internal AI tool Bertie to summarize and voice the top three stories of the day. The product keeps …