Media agencies including WPP and Dentsu are tentatively exploring vector-based targeting, which uses numeric 'vector embeddings' of data like geography and purchase history to find audiences without r…
The publisher-led Standards for Publisher Usage Rights (SPUR) coalition has released a Content Telemetry Framework for public comment, aiming to create a standard for tracking how AI systems access an…
At Cannes Lions, Snap, Meta, Reddit, LinkedIn, TikTok, and Google executives acknowledged that AI-powered creative tools risk producing homogeneous content that undermines platform authenticity. They …
Only 25% of marketers use AI for influencer marketing, and adoption for CTV marketing is also slow, according to a Digiday+ Research survey of over 100 marketing professionals in Q1 2026. Consumer tru…
OpenAI is expanding its advertising pilot to France, Germany, and Ireland, hiring regional managers and client partners in Paris, Munich, and Dublin. The move follows its UK launch and aims to cover E…
Cloudflare is rolling out new rules for 'mixed crawlers' that can be used for both search and AI training, setting a Sept. 15 deadline to block training and agent use by default on ad-supported pages.…
Former City equity analyst Ian Whittaker told an IAB Europe forecast panel that advertising has lost its way, becoming self-absorbed and commoditized by focusing on metrics like CPMs instead of value.…
Dollar Shave Club's chief brand and innovation officer Laura Higgins said the brand already produces 90% of its advertising in-house and hopes AI will close the remaining gap, using tools like Claude …
Podcaster Mel Robbins, whose show draws 11 million weekly listeners, told Digiday at Cannes Lions that brands now recognize podcasting's cultural dominance. She discussed AI's impact on media, the mis…
Marketers are increasingly concerned about AI poisoning, where competitors manipulate LLM responses by posting fake reviews or misinformation to damage rival brands. A study found only 8% of users ver…
Agency bosses at Cannes Lions said the AI gap between agencies and advertisers is widening, with most clients still struggling with governance, budget, and trust. Executives reported that while agency…
New York's One Fair Price Act, passed by the state legislature on June 4, 2025, targets 'surveillance pricing'—the use of personal data to set individualized subscription prices. A class action lawsui…
Time, The Economist, and other major news publishers are re-engineering their websites for AI agents by creating markdown versions of content and implementing bot whitelists. Time is converting all we…
Marketing is becoming entertainment, and creators are driving the shift, as evidenced by Cannes Lions where creators took center stage alongside CMOs and Hollywood producers. Brands are now integratin…
Disney appointed a new CEO, YouTube began pitching creator show sponsorships, and Nielsen updated its measurement methodology in the first half of 2026, while Netflix did not acquire Warner Bros. Disc…
OpenAI is expanding its advertising business beyond a single format, with job listings indicating plans for text, image, video, native, conversational, and interactive ads. The company is hiring softw…
OpenAI's global ads boss David Dugan said the company is building its ad platform rapidly by embracing agency holding companies and technology partners rather than controlling all client relationships…
OpenAI's head of advertising, David Dugan, said the company plans to introduce third-party measurement for its ad platform, calling it a 'natural evolution.' The move aims to build advertiser trust by…
At the Cannes Lions festival, technology heads from major holding companies discussed the challenges and opportunities of integrating AI into advertising, emphasizing the need for speed, experimentati…
At the Cannes Lions International Festival of Creativity, CMOs from Bose, P&G, and other major brands are moving away from traditional agency-of-record models, instead sourcing creative work from a mi…