The Brazilian legend's sideline appearance in Miami comes as his crypto legacy, including the volatile STAR10 token, continues to shadow his celebrity brand
Ronaldinho greeted every player on Brazil’s national team before their World Cup match against Scotland on June 24, 2026. Brazil went on to win 3-0 in Miami, with Vinícius Júnior and Matheus Cunha delivering standout performances.
From the pitch to the blockchain and back #
On March 3, 2025, Ronaldinho launched the STAR10 meme token on the BNB Chain. The token rocketed to a market cap of $397 million shortly after its debut.
The token came with perks: signed collectibles and access to an AI agent for holders. The more notable detail was the reported 35% insider allocation baked into the project from the start. In English: more than a third of all tokens were set aside for insiders before the public ever got a chance to buy in.
Ronaldinho has also had to distance himself from crypto schemes that misused his likeness back in 2023, denying any direct participation.
Ravenna FC and the non-crypto play #
Around June 19-20, 2026, just days before his World Cup sideline appearance, Ronaldinho was announced as a shareholder and marketing ambassador for Ravenna FC, an Italian Serie C club. The deal does not involve any crypto or blockchain elements.
What this means for crypto investors #
STAR10’s trajectory is a case study in what happens when celebrity hype meets thin fundamentals. A $397 million market cap peak sounds impressive until you consider the speed of the decline that followed. The 35% insider allocation creates a structural imbalance where early holders can dump on retail buyers with minimal friction.
Insider allocations above 30% should be treated as a serious red flag. Utility promises like signed collectibles and AI agents need to be evaluated on whether they create genuine, recurring demand or just serve as launch-day marketing.
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