Passionfroot is an AI-powered B2B creator-marketing platform to plan campaigns, discover creators, automate outreach, pay creators, and measure results.
Overview #
Passionfroot #
Passionfroot is an AI-powered B2B creator-marketing platform for planning campaigns, discovering creators, automating outreach, paying creators, and measuring performance in one place. Passionfroot pairs brands with B2B creators and newsletters and manages the full campaign lifecycle: its Zest AI agent turns natural-language prompts into go-to-market strategies and campaign briefs, then curates creators matched to a brand's ideal customer profile across X, LinkedIn, YouTube, Beehiiv, and Substack. It generates personalized outreach proposals with a human-approval gate, centralizes deadlines and approvals, and handles multi-creator payments through a compliant wallet. Cross-platform analytics track reach, engagement, cost-per-mille, and return on investment.
Production credibility: Passionfroot was founded in 2021 in Berlin, expanding to the US, and has raised roughly $22.2M across three rounds: a $3.4M pre-seed from Creandum, a $3.8M seed in 2024 led by Supernode Global with s16vc, Sequoia Scout, and Accel Scout, and a $15M Series A announced around July 2026 led by Insight Partners. Its founders are Jen Phan (CEO) and Patricia Wehner. The company names customers including Intercom, ElevenLabs, Figma, and HubSpot; those logos are its own references. It positions as the distribution layer for B2B rather than consumer influencer campaigns.
Key Features
- Zest AI agentthat generates go-to-market strategies and campaign briefs from prompts - Creator discovery matched to an ideal customer profile
- Automated, personalized outreach proposals with a human-approval gate
- A centralized action center for deadlines, approvals, and follow-ups
- A compliant wallet to pay multiple creators without per-vendor approvals
- Cross-platform analytics on reach, engagement, cost-per-mille, and ROI
- Performance insights on the best creator, platform, and format patterns
- Coverage of X, LinkedIn, YouTube, Instagram, TikTok, Beehiiv, and Substack
Ideal Use Case
Passionfroot fits B2B marketing and growth teams at technology companies scaling creator and newsletter sponsorships without manual sourcing, contracting, and payment overhead. It is best for startups and scaleups running always-on creator campaigns across multiple platforms. It is a weaker fit for consumer influencer campaigns, which sit outside its B2B-creator focus.
How Passionfroot differentiates
Passionfroot differs from consumer influencer marketplaces by focusing on B2B creators and newsletters and adding an AI go-to-market agent plus consolidated compliant payments. It positions as the distribution layer for B2B, combining creator discovery, outreach, payment, and measurement that teams otherwise stitch together across tools.
FAQ
Q: What is Passionfroot? A: Passionfroot is a B2B creator-marketing platform. Its Zest AI agent plans campaigns and briefs, curates matched creators, automates outreach, pays creators through a compliant wallet, and measures results.
Q: Who is it for? A: B2B marketing and growth teams at technology companies scaling creator and newsletter sponsorships across platforms like LinkedIn, X, Beehiiv, and Substack.
Q: What does the AI do? A: The Zest agent turns natural-language prompts into go-to-market strategies and campaign briefs, and generates personalized outreach proposals that a human approves before sending.
Q: Is there a free plan? A: Yes. Passionfroot offers a free entry tier, with higher tiers and enterprise options for larger campaigns.
Q: Who funds Passionfroot? A: It has raised roughly $22.2M, including a $15M Series A led by Insight Partners around 2026. It was founded in 2021 by Jen Phan and Patricia Wehner.
tl;dr
Passionfroot is an AI-powered B2B creator-marketing platform to plan campaigns, discover matched creators, automate outreach, pay creators through a compliant wallet, and measure results, with a Zest AI agent for GTM strategy. It raised roughly $22.2M including a $15M Series A led by Insight Partners. Best for B2B marketing teams scaling creator and newsletter sponsorships; free tier available.
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