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[ARTICLE · art-60540] src=9to5mac.com ↗ pub= topic=ai-products verified=true sentiment=· neutral

OpenAI’s hardware device may partly compete with AirPods Ultra – and lose

OpenAI's upcoming AI hardware device, developed with Jony Ive, may compete with Apple's anticipated AirPods Ultra, but analysts predict the AirPods model will be more popular due to Apple's ecosystem advantage.

read1 min views1 publishedJul 15, 2026

Jony Ive and Sam Altman made a big promise when they teased the launch of a completely new concept in AI hardware more than a year ago.

The most recent report suggests that OpenAI may technically be delivering on this promise, but could end up at least partly competing with an upcoming AirPods model. If so, I can easily see AirPods Ultra proving the more popular choice …

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