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[ARTICLE · art-70883] src=adweek.com ↗ pub= topic=artificial-intelligence verified=true sentiment=↑ positive

‘No Longer AI Losers’: Havas Leans Into AI-First Identity as North America Revenue Grows

Havas reported €724 million ($824 million) in Q2 2026 net revenue, a 3.8% year-over-year increase, as the advertising group leans into an AI-first identity. North America organic net revenue grew 6.4% in Q2 and 6.9% in the first half of 2026, outpacing overall organic growth of 2.5% for the quarter. Havas CEO Yannick Bolloré said the company is 'no longer AI losers' and is now embedding AI across its operations.

read1 min views1 publishedJul 23, 2026
‘No Longer AI Losers’: Havas Leans Into AI-First Identity as North America Revenue Grows
Image: Adweek (auto-discovered)

The numbers

€724 million ($824 million) — Havas’ Q2 2026 net revenue, a 3.8% increase year over year (YoY).

2.5% — Q2 organic growth, which remained flat from Q1 2026.

€1.42 billion ($1.62 billion) — Revenue for the first half of 2026.

€1.36 billion ($1.55 billion) — Net revenue for the first half of 2026, a 1.2% increase YoY

2% to 3% — Forecasted organic revenue growth for the remainder of 2026.

6.4% — Organic net revenue growth for North America in Q2.

**6.9% **— Organic net revenue growth for North America for the first half of 2026.

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