{"slug": "no-longer-ai-losers-havas-leans-into-ai-first-identity-as-north-america-revenue", "title": "‘No Longer AI Losers’: Havas Leans Into AI-First Identity as North America Revenue Grows", "summary": "Havas reported €724 million ($824 million) in Q2 2026 net revenue, a 3.8% year-over-year increase, as the advertising group leans into an AI-first identity. North America organic net revenue grew 6.4% in Q2 and 6.9% in the first half of 2026, outpacing overall organic growth of 2.5% for the quarter. Havas CEO Yannick Bolloré said the company is 'no longer AI losers' and is now embedding AI across its operations.", "body_md": "**The numbers**\n\n**€724 million** **($824 million)** — Havas’ Q2 2026 net revenue, a 3.8% increase year over year (YoY).\n\n**2.5%** — Q2 organic growth, which remained flat from Q1 2026.\n\n**€1.42 billion** **($1.62 billion)** — Revenue for the first half of 2026.\n\n**€1.36 billion ($1.55 billion)** — Net revenue for the first half of 2026, a 1.2% increase YoY\n\n**2% to 3%** — Forecasted organic revenue growth for the remainder of 2026.\n\n**6.4%** — Organic net revenue growth for North America in Q2.\n\n**6.9% **— Organic net revenue growth for North America for the first half of 2026.", "url": "https://wpnews.pro/news/no-longer-ai-losers-havas-leans-into-ai-first-identity-as-north-america-revenue", "canonical_source": "https://www.adweek.com/agencies/no-longer-ai-losers-havas-leans-into-ai-first-identity-as-north-america-revenue-grows/", "published_at": "2026-07-23 16:12:39+00:00", "updated_at": "2026-07-23 20:24:39.951303+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-products", "ai-tools"], "entities": ["Havas", "Yannick Bolloré"], "alternates": {"html": "https://wpnews.pro/news/no-longer-ai-losers-havas-leans-into-ai-first-identity-as-north-america-revenue", "markdown": "https://wpnews.pro/news/no-longer-ai-losers-havas-leans-into-ai-first-identity-as-north-america-revenue.md", "text": "https://wpnews.pro/news/no-longer-ai-losers-havas-leans-into-ai-first-identity-as-north-america-revenue.txt", "jsonld": "https://wpnews.pro/news/no-longer-ai-losers-havas-leans-into-ai-first-identity-as-north-america-revenue.jsonld"}}