Tim Cook warned that Apple price rises were coming — and now we know just how much more expensive it is to buy a Mac or iPad.
Apple increased prices for Mac computers by as much as 20%, while iPads are now up to to 25% more expensive, according to the company's updated Online Store.
The cost of its iPhones remained unchanged.
The Thursday price jump means the entry-level MacBook Neo now costs $699, up from $599. A beefier 14-inch MacBook Pro now starts at $1,999 — a $300 increase over its previous $1,699 price tag. The iPad Pro went up by $200 to $1,199.
Earlier this month, Cook warned that price rises were coming due to a shortage of memory chips. Tech companies have been ramping up purchases of the components for their AI buildouts, which has in turn driven up prices.
This is a developing story. Check back for updates.