{"slug": "it-s-official-your-next-mac-and-ipad-just-got-more-expensive-as-apple-raises-by", "title": "It's official: Your next Mac and iPad just got more expensive as Apple raises prices by as much as $300", "summary": "Apple raised prices on Macs by up to 20% and iPads by up to 25%, with the entry-level MacBook Neo now costing $699 and the 14-inch MacBook Pro starting at $1,999. The price hikes follow CEO Tim Cook's warning due to a memory chip shortage driven by AI demand. iPhone prices remain unchanged.", "body_md": "Tim Cook warned that [Apple price rises](https://www.businessinsider.com/macbook-iphone-apple-price-hike-tim-cook-2026-6) were coming — and now we know just how much more expensive it is to buy a Mac or iPad.\n\nApple increased prices for Mac computers by as much as 20%, while iPads are now up to to 25% more expensive, according to the company's updated Online Store.\n\nThe cost of its iPhones remained unchanged.\n\nThe Thursday price jump means the entry-level MacBook Neo now costs $699, up from $599. A beefier 14-inch MacBook Pro now starts at $1,999 — a $300 increase over its previous $1,699 price tag. The iPad Pro went up by $200 to $1,199.\n\nEarlier this month, Cook warned that price rises were coming due to a [shortage of memory chips](https://www.businessinsider.com/apple-price-increases-memory-stocks-ai-mu-sndk-wdc-aapl-2026-6). Tech companies have been ramping up purchases of the [components for their AI buildouts](https://www.businessinsider.com/ai-making-everything-more-expensive-inflation-apple-iphone-data-centers-2026-6), which has in turn driven up prices.\n\n*This is a developing story. Check back for updates.*", "url": "https://wpnews.pro/news/it-s-official-your-next-mac-and-ipad-just-got-more-expensive-as-apple-raises-by", "canonical_source": "https://www.businessinsider.com/apple-price-increases-mac-ipad-memory-chip-tim-cook-iphone-2026-6", "published_at": "2026-06-25 13:15:48+00:00", "updated_at": "2026-06-25 13:27:56.727946+00:00", "lang": "en", "topics": ["ai-infrastructure", "ai-chips"], "entities": ["Apple", "Tim Cook", "MacBook Neo", "MacBook Pro", "iPad Pro"], "alternates": {"html": "https://wpnews.pro/news/it-s-official-your-next-mac-and-ipad-just-got-more-expensive-as-apple-raises-by", "markdown": "https://wpnews.pro/news/it-s-official-your-next-mac-and-ipad-just-got-more-expensive-as-apple-raises-by.md", "text": "https://wpnews.pro/news/it-s-official-your-next-mac-and-ipad-just-got-more-expensive-as-apple-raises-by.txt", "jsonld": "https://wpnews.pro/news/it-s-official-your-next-mac-and-ipad-just-got-more-expensive-as-apple-raises-by.jsonld"}}