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Is AI the Next Digital Brokerage Hype Cycle? | Logistics & Supply Chain

Eric Rempel, Chief Innovation Officer at Redwood, discusses whether AI is a bubble or genuinely transforming the supply chain, addressing adoption drivers, job impacts, and the creation of new roles in logistics.

read1 min views1 publishedJul 15, 2026

SummaryView Transcript The question on everyone’s mind: Is AI a bubble, or is it truly transforming the supply chain? Eric Rempel, Chief Innovation Officer at Redwood, unpacks the hype versus the real value of AI in logistics. He shares insights on why companies are adopting AI, how it’s impacting jobs (and creating new ones!), and […]

The post Is AI the Next Digital Brokerage Hype Cycle? | Logistics & Supply Chain appeared first on FreightWaves.

source & further reading
freightwaves.com — original article Avoiding AI Failure: The #1 mistake costing logistics companies AI Adoption in supply chain nears peak hype, exec warns AI DATA CENTER DEMAND: Why capacity is ‘tapped out’ now | FW Today
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