{"slug": "is-ai-the-next-digital-brokerage-hype-cycle-logistics-supply-chain", "title": "Is AI the Next Digital Brokerage Hype Cycle? | Logistics & Supply Chain", "summary": "Eric Rempel, Chief Innovation Officer at Redwood, discusses whether AI is a bubble or genuinely transforming the supply chain, addressing adoption drivers, job impacts, and the creation of new roles in logistics.", "body_md": "SummaryView Transcript The question on everyone’s mind: Is AI a bubble, or is it truly transforming the supply chain? Eric Rempel, Chief Innovation Officer at Redwood, unpacks the hype versus the real value of AI in logistics. He shares insights on why companies are adopting AI, how it’s impacting jobs (and creating new ones!), and […]\n\nThe post [Is AI the Next Digital Brokerage Hype Cycle? | Logistics & Supply Chain](https://www.freightwaves.com/news/is-ai-the-next-digital-brokerage-hype-cycle-logistics-supply-chain) appeared first on [FreightWaves](https://www.freightwaves.com).", "url": "https://wpnews.pro/news/is-ai-the-next-digital-brokerage-hype-cycle-logistics-supply-chain", "canonical_source": "https://www.freightwaves.com/news/is-ai-the-next-digital-brokerage-hype-cycle-logistics-supply-chain", "published_at": "2026-07-15 19:52:00+00:00", "updated_at": "2026-07-16 12:28:34.560585+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-products", "ai-startups", "ai-ethics"], "entities": ["Eric Rempel", "Redwood"], "alternates": {"html": "https://wpnews.pro/news/is-ai-the-next-digital-brokerage-hype-cycle-logistics-supply-chain", "markdown": "https://wpnews.pro/news/is-ai-the-next-digital-brokerage-hype-cycle-logistics-supply-chain.md", "text": "https://wpnews.pro/news/is-ai-the-next-digital-brokerage-hype-cycle-logistics-supply-chain.txt", "jsonld": "https://wpnews.pro/news/is-ai-the-next-digital-brokerage-hype-cycle-logistics-supply-chain.jsonld"}}