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In an era defined by AI, can work still be measured by the clock?

South Korea's push to dominate the global AI chip market with a 650 trillion won ($473 billion) semiconductor initiative has reignited debate over the country's 52-hour workweek law, which critics say stifles the productivity of engineers and researchers whose output AI has made harder to measure by the clock. President Yoon Suk Yeol has urged officials to work through the night to cut licensing delays, but such hours remain illegal, highlighting a tension between 20th-century labor contracts and 21st-century knowledge work.

read2 min views1 publishedJul 29, 2026
In an era defined by AI, can work still be measured by the clock?
Image: Scmp (auto-discovered)

From Seoul to Taipei, Tokyo to Beijing, Asia is running a 21st century economy on a labour contract designed for the 20th century Hwaseong, South Korea, past midnight. An engineer watches a defect pattern surface on her screen – the kind that, caught now, saves a week of wafers. She is locked in, fully absorbed, the way engineers get when a breakthrough is close. But she has to go home. The law says so.

Yet something is disrupting the clock she races against. Artificial intelligence is quietly rewriting what her hours are worth.

semiconductor initiative, part of industrial plans expected to be the largest in the nation’s history. Within days, the debate shifted from capital to constraints. South Korea’s leading newspapers converged on a remarkably consistent message: before investing another won, fix the laws that limit workers to a 52-hour week.

Lee has reportedly urged officials to work through the night if needed, to cut through licensing delays, for instance. But while working through the night may seem a virtuous response to urgent national plans, for workers, including the engineers that the chip industrial plan counts on, it remains a violation of labour laws.

“Miracle on the Han River”. Count the hours, and you counted roughly what got made. AI is challenging this assumption.

When an engineer with the right tools can solve a problem that used to take a team a month to address, the question “how many hours did you work?” stops measuring anything real. In sales, this was understood decades ago – performance has long been measured by revenue rather than hours logged. That same logic is now reaching engineering, research, design – every corner of knowledge work. The clock is becoming the wrong instrument with which to measure work.

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