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Genesys Is Moving Beyond The Contact Center To Orchestrate Agentic AI

Genesys CEO Tony Bates is positioning the company to orchestrate agentic AI beyond the contact center, competing with Salesforce and NICE in shaping the customer journey. The platform aims to lead in AI orchestration as the next battleground for customer experience.

read1 min views1 publishedSep 2, 2026
Genesys Is Moving Beyond The Contact Center To Orchestrate Agentic AI
Image: Machinebrief (auto-discovered)

By Victor Dey, ContributorSource:

Forbes InnovationGenesys CEO Tony Bates sees AI orchestration as the next battleground, with the platform positioning itself alongside Salesforce and NICE in the race to shape the customer journey.

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source & further reading
machinebrief.com — original article Why AI ROI Still Stumps Leaders — And How Context Closes The Gap: A Q&A With Atlassian’s People & AI Leader Webflow Goes All-In On ‘AI Pilled’ Marketing Teams AI Can Now Commit The Enterprise—But Who Gave It The Authority?
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