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[ARTICLE · art-24255] src=digital-strategy.ec.europa.eu pub= topic=ai-policy verified=true sentiment=· neutral

Commission publishes Code of Practice on marking and labelling AI-generated content

The European Commission published a voluntary Code of Practice outlining steps for providers and deployers of generative AI to comply with the AI Act's transparency obligations, which take effect on 2 August 2026. The Code requires clear labelling for deepfakes, AI-generated text on public-interest matters, and interactions with AI systems like chatbots. These measures aim to help people identify AI-generated or manipulated content, reducing risks of deception and manipulation.

read1 min publishedJun 10, 2026

The Code is voluntary and sets out practical steps to help **providers **and **deployers **of generative artificial intelligence (AI) systems meet the AI Act transparency obligations that will apply from 2 August 2026.

From that date, the AI Act will require clear labelling in key cases. **D****eepfakes **and **AI-generated or AI-manipulated text published on matters of public interest **must be clearly labelled. Users must also be informed when they are interacting with an **interactive AI system**, such as a chatbot. These transparency requirements help people recognise when content has been generated or altered by AI, reducing the risk of deception and manipulation.

Read the [press release](https://ec.europa.eu/commission/presscorner/detail/en/ip_26_1328) and find more information:
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