These women supposedly attend Paris Fashion Week and get invites to top restaurants, but here’s the catch: they’re not real
Aitana López is one of the most talked-about influencers at the moment. Since her Instagram account @fit_aitana was created in 2023, featuring lifestyle and beauty content, the pink-haired, 20-something Spanish woman has amassed over 300,000 followers at the time of writing.
Paris Fashion Weekearlier this year. Most importantly, she’s not real.
Created by Rubén Cruz, the founder of influencer agency named The Clueless, Aitana López is a hyperrealistic AI influencer. Not only was she raking in over US$11,600 a month in 2023, she’s also attracted the attention of prominent male celebrities who’ve apparently tried to slide into her DMs without realising that she’s AI-generated.
“One day, a well-known Latin-American actor texted to ask her out. This actor has about 5 million followers and some of our team watched his TV series when they were kids,” Cruz told Euro News in a 2023 interview.
Her Instagram bio states “virtual soul” and links to @theclueless.ai and @open_artai.
According to Cruz, Aitana was created when the agency was struggling to find reliable influencers. “We did it so that we could make a better living and not be dependent on other people who have egos, who have manias, or who just want to make a lot of money by posing,” he said.
Despite the rise in anti-AI sentiments, Aitana is just one of several AI “influencers” who are taking over social media. Here are a few that have been on our radar.