Apple announced a new iPhone leasing program through Klarna starting at $17.99 per month, replacing the previous iPhone Upgrade Program that cost $42 per month. The shift to monthly payments aims to s…
Apple's delay of the iPhone 18 release until spring 2027 will push buyers toward the AI-ready iPhone 18 Pro, according to Forbes senior contributor Ewan Spence. The spring launch of the base model for…
Apple is testing a redesigned formatting bar for the Mail app's compose window in macOS 27 Golden Gate that promotes Siri AI and Writing Tools, based on feature flags discovered in the latest beta by …
HSBC analyst Nicolas Cote Colisson upgraded Apple stock to Buy from Hold and raised its price target by about 41% to $366 from $260, citing an operational turning point driven by AI plans and an innov…
The iPhone 18 Pro range launching this September could cost $200 to $300 more than current models, driven by a global shortage of memory chips that are also in high demand for AI data centers, accordi…
Apple faces rising costs and potential iPhone price hikes as AI data centers are on track to consume roughly 70% of global memory chip supply in 2026, leaving only 30% for consumer devices. DRAM and N…
A leaked motherboard of the iPhone 18 Pro reveals an A20 Pro chip built on a 2nm process and LPDDR6 RAM, which could boost AI performance and efficiency but may also lead to higher prices due to expen…
Apple's upcoming A20 Pro chip, expected to power the iPhone 18 Pro and iPhone Ultra, will be the company's first 2nm processor, offering higher transistor density and improved performance and power ef…
A video purportedly showing an iPhone 18 Pro drop test, described as the biggest leak in Apple history, circulated on social media after a ransomware attack on an Apple manufacturer. The leak's authen…
Apple faces worsening pricing and supply issues through 2027 due to a memory supply-demand gap driven by AI server demand, according to analyst Ming-Chi Kuo. The company has already raised Mac and iPa…
Apple shares fell 5% on Tuesday, wiping out $215 billion in market capitalization, after CEO Tim Cook acknowledged that rising memory chip costs driven by AI demand will force price increases across A…
Apple is raising prices on Macs and iPads due to soaring memory and storage chip costs driven by AI demand. CEO Tim Cook called the shortage a "hundred-year flood" and said price increases are unavoid…
Apple's WWDC26 keynote unveiled iOS 27 with AI-powered features including automatic password updates, Call Context for surfacing relevant info during calls, customizable Siri voice, and a new Ask to B…
Apple's upcoming iPhone 18 Pro is rumored to feature a major A20 Pro chip on a 2nm process, significant camera upgrades including variable aperture and improved telephoto, and the in-house C2 5G modem…
Apple plans to release around 20 new products through 2027, including a foldable iPhone Ultra, redesigned MacBook Ultra with OLED, and smart home hub, according to Bloomberg's Mark Gurman. The launche…
Apple's iPhone 18 Pro could start at $1,399 or higher due to rising memory chip costs, according to a Wall Street Journal analysis. CEO Tim Cook acknowledged price increases are coming across Apple's …
Apple CEO Tim Cook announced unavoidable price increases for the upcoming iPhone 18 Pro due to a global shortage of DRAM and NAND chips, driven by AI companies' demand. The base model could cost $1,29…
Apple CEO Tim Cook warned the Wall Street Journal that rising memory costs will force device price increases. Meanwhile, hands-on impressions of Siri AI continue to impress, and additional iOS 27 feat…
Apple CEO Tim Cook warned that soaring memory costs make price increases unavoidable for the upcoming iPhone 18 Pro and Pro Max, which are expected to launch this September with upgraded cameras and m…
Apple is reportedly splitting the iPhone 18 generation across two launch windows, with premium models arriving in fall 2026 and standard models delayed to spring 2027, according to supplier comments f…