cd /news/artificial-intelligence/time-to-buy-time-to-sell · home topics artificial-intelligence article
[ARTICLE · art-70235] src=asymco.com ↗ pub= topic=artificial-intelligence verified=true sentiment=↑ positive

Time to Buy, Time to Sell.

HSBC analyst Nicolas Cote Colisson upgraded Apple stock to Buy from Hold and raised its price target by about 41% to $366 from $260, citing an operational turning point driven by AI plans and an innovative product pipeline. The analyst expects Apple's revamped AI platform and new devices, including the iPhone 18 Pro and a foldable iPhone, to trigger a strong renewal cycle among its 2.5 billion device users. Meanwhile, KeyBanc Capital Markets downgraded Apple to Underweight from Sector Weight.

read1 min views1 publishedJul 23, 2026
Time to Buy, Time to Sell.
Image: Asymco (auto-discovered)

One flipped to Buy, one flipped to Sell. By my count 28 say Buy and 20 say Hold or Sell.

Apple stock inched lower in pre-market trading on Friday even after HSBC analyst Nicolas Cote Colisson upgraded the iPhone maker to Buy from Hold and raised its price target by about 41% to $366 from $260. The firm said Apple is nearing an “operational turning point,” helped by its AI plans and what it called “one of its most innovative product pipelines.”

Colisson said Apple is now better placed to benefit from AI than before. He believes the company can stay away from the “too high capex debate” while using its installed base of 2.5 billion devices to expand Apple Intelligence.

The analyst expects Apple’s revamped AI platform to play a key role. He said the new agentic Siri AI will add visual intelligence and richer interactions. It will also access information across apps to deliver better responses. According to HSBC, the AI upgrade comes at the right time as Apple prepares to launch new devices.

HSBC also highlighted Apple’s strong hardware roadmap. The analyst expects the iPhone 18 Pro and Pro Max later this year, followed by an iPhone Air, a book-style foldable iPhone, a 20th-anniversary iPhone, and smart glasses over the next two years. He believes these products, along with better AI features, could trigger a “strong renewal cycle” among iPhone users.

Reflecting this outlook, HSBC raised its 2027 and 2028 revenue forecasts by 7% to 9%. It also increased its 2027 iPhone sales forecast by 11% to 13% and lifted its 2027 EPS estimate by about 8%.

Source: TipRanks NB: 41%! From $260 to $366 is quite a jump. Meanwhile, KeyBanc Capital Markets downgraded the iPhone maker to Underweight from Sector Weight…

── more in #artificial-intelligence 4 stories · sorted by recency
── more on @apple 3 stories trending now
sponsored brought to you by zahid.host 4,200+ EU-deployed projects
reading about agents? ship yours in a single git push.

Run your AI side-project on zahid.host

EU-based hosting, git-push deploys, automatic HTTPS, no cold starts. Free tier with a custom domain — perfect for shipping the agent you just read about.

$git push zahid main
Live at https://your-agent.zahid.host
Get free account → Pricing
from €0/mo · no card required
LIVE [news/time-to-buy-time-to-…] indexed:0 read:1min 2026-07-23 ·