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Why doesn’t anybody copy Apple?

Apple sued OpenAI and io Products, a firm co-founded by former Apple design chief Jony Ive, alleging theft of trade secrets related to unreleased hardware products and supply chain details. The lawsuit targets two former Apple employees now at OpenAI, marking an escalation between the iPhone maker and the AI startup as OpenAI prepares new hardware influenced by Ive.

read1 min views1 publishedJul 15, 2026
Why doesn’t anybody copy Apple?
Image: Asymco (auto-discovered)

Apple accuses OpenAI, and former design star Jony Ive’s io Products firm, of stealing hardware trade secrets in blockbuster lawsuit

Apple sued OpenAI on Friday for allegedly stealing its trade secrets, an extraordinary move that pits the $4.6 trillion iPhone maker against the fast-growing AI startup as it prepares to release a new class of hardware products that have been shaped in large part by Apple’s former design boss.

In the lawsuit, filed in the Northern District of California court, Apple accused two former employees now working at OpenAI of systematically stealing confidential data, including information about unreleased hardware products, technical specifications, and details about vendors and contractors in Apple’s supply chain. The complaint also listed OpenAI as a defendant, as well as io Products, a hardware design firm acquired by OpenAI last year that was co-founded by Apple’s former design boss, Jony Ive.

Source: FORTUNE NB: Jobs said that if you took anybody out of Apple they would be useless. He was right. In my 2013 post “Why Doesn’t Anybody Copy Apple” I agued that even though everyone tries to copy Apple’s products nobody tries to re-create Apple’s operating model. OpenAI seems to be the first to try, though I’d argue they don’t have a clue what they are doing.

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