OpenAI is offering advertising credits of $50 to $100 to new advertisers on ChatGPT, a standard promotional tactic used by platforms like Google and Meta to encourage initial spending and habit format…
OpenAI is building a mature ad business organization, with job postings for a head of scaled ads solutions and a global vendor manager to design a reseller model and operationalize vendor partnerships…
Brands including SharkNinja are urging TikTok Shop creators to stop using AI-generated content for product promotions, warning that affiliates who use AI tools like TikTok's AI Video Maker will have t…
Meta is expanding its AI-powered ad tools while reassuring agencies of their continued importance, as the company expects to surpass Google in digital ad revenue for the first time this year with a pr…
Spotify has overhauled its ad tech stack with Spotify Ad Exchange and introduced generative AI tools for voice overs and ad scripts to reposition itself as more than an audio buy. The company aims to …