Zappos

LLM Pulse analyzed 391,073 citations from AI answers to generic shopping questions in the U.S. between April 12 and July 11, 2026, and found that major retailer and marketplace domains account for jus…

A June 2026 Riskified report found that 50% of consumers use AI tools like ChatGPT to draft return or refund claims, producing highly convincing requests that overwhelm retailer review teams. The surv…