VML

WPP CEO Cindy Rose said outcome-based pay is still years away, despite being a core pillar of the company's turnaround plan, with Jaguar Land Rover the only client so far embracing the model. In its f…

An estimated 30% of shoppers now use AI for product research, up from 12% a year ago, according to a Brainlabs report, driving urgency around AI visibility strategies. Digiday interviewed four agency …

Amazon announced Alexa+ Agentic Ads at Cannes Lions, a new ad format that lets users complete purchases within natural-language conversations. The move signals a shift toward AI-native shopping, with …