Steven Liss

As publishers and advertisers race to serve ads to AI agents, measurement remains opaque and no standard has emerged, according to startups OpenAds and Oasy. OpenAds uses unique referral codes that su…

Perplexity has blocked Time's markdown ads from influencing its search index, calling them 'deceptive advertising,' less than two weeks after Time began serving ads to AI agents. Perplexity's chief co…