As publishers and advertisers race to serve ads to AI agents, measurement remains opaque and no standard has emerged, according to startups OpenAds and Oasy. OpenAds uses unique referral codes that su…
Perplexity blocked all markdown advertising on Time.com from influencing its AI agents and search results, calling the practice deceptive, per Digiday's August 11, 2026 report. Time's program, run wit…
Perplexity has begun blocking ads served to AI agents on Time's website, warning publishers that running such 'deceptive advertising' could result in downranking in its search index. The ads, created …
Time magazine has begun serving ads specifically aimed at AI agents, converting its webpages to markdown and using AI to generate FAQ-style sponsored content, with brands including Ally Bank and Proje…
Time Inc. has begun inserting ads into markdown versions of its webpages designed for AI agents, a first for publishers, but media buyers are split on whether the tactic is worth testing. Jeff Eisenfe…
Time and other publishers are creating markdown versions of their websites to make content easier for AI bots to parse, but skeptics argue it is unnecessary since AI can already interpret standard web…
Time magazine has begun serving ads specifically designed for AI bots, monetizing its machine-readable pages as premium inventory in a model that shifts payment from AI vendors to advertisers. The pub…
TIME is serving AI crawlers a stripped-down markdown version of its website with ads embedded, while human visitors receive the full HTML page, according to a test by an unnamed researcher. The markdo…
Adtech startup Mobian and publisher Time are serving 'Agent Ads' to AI crawlers on text-only webpages, with brands including Ally Bank and the Project Management Institute participating, sparking deba…
Time has begun serving ads to AI bots in an attempt to monetize bot traffic, with CEO Jonah Goodhart of Mobian noting that influencing AI agents could become more important than influencing humans. Se…
Time has begun serving ads to AI bots, with Ally Bank and Project Management Institute among the first buyers, using AI-powered ad tech platform Mobian to convert its pages into markdown and generate …
Time has begun serving ads to AI agents, with Ally Bank and Project Management Institute among the first buyers, using AI-powered ad tech platform Mobian to convert pages into markdown and generate FA…