SponsorCX

Nearly one in five consumers have replaced traditional research with AI, according to a SponsorCX survey, and brands like Kosterina are using AI chatbots such as Claude to find creator partners, promp…

Marketers are allocating about 24% of their search or content budgets to AI visibility, with 82% having allocated at least some budget and 43% spending more than 20%, according to a survey from Fractl…