Hidden gem publishers have 1.7x higher audience affinity than major media outlets despite attracting 130x less traffic, according to a Fractl study backed by SparkToro. The research suggests digital P…
A study of 1 million keywords by Fractl and Search Engine Land found that 29% of high-volume search demand is in decline, while a similar amount is growing elsewhere, indicating a redistribution rathe…
A new study from Fractl and Search Engine Land, surveying 1,008 consumers and 150 marketers, finds that while 70% of consumers increased their use of AI tools for search over the past year, trust in A…
New research from Fractl and Search Engine Land reveals that trust in AI search dropped sharply from 82% to 54% in one year, with consumers now checking an average of 2.4 platforms before making purch…