Scrunch

A Scrunch study published on August 13, 2026 found that only about 1.1% of publisher visits occurring after an AI chat carried an identifiable AI-provider referrer, with most subsequent visits arrivin…

Marketers are allocating about 24% of their search or content budgets to AI visibility, with 82% having allocated at least some budget and 43% spending more than 20%, according to a survey from Fractl…

Google's AI-generated answers now dominate search results, leaving brands with little visibility into how the technology describes them to customers. On TechCrunch's Equity podcast, Scrunch VP of part…