04:01
2026-07-30
digiday.com
artificial-intelligence
Inside Unilever’s 300,000 creator network: the logistics behind the headline number
Unilever has built a network of 300,000 creators, activating 50,000 at the 2022 FIFA World Cup, to compete against global brands like Coca-Cola and Adidas, CEO Fernando Fernández credited creators for…