Previsible

AI referrals are recreating the oldest mistake in conversion optimization by sending users to homepages instead of the deep pages cited, according to Similarweb's 2026 Generative AI Landscape report, …

ChatGPT commands 92.4% of AI referral traffic, according to a new study analyzing 6.77 million LLM-driven sessions. Monthly AI sessions grew 9.9x to 644,478 by May 2026, but volatility remains high du…