Google Ads has launched a beta experiment called "Budget or bidding targets for Search campaigns" that tests different budget, target CPA, and target ROAS amounts to find optimal spending levels, acco…
Google Ads announced new experimentation and planning tools for Search campaigns and AI Max, including multi-campaign A/B testing for budget and ROI target changes rolling out in September, and the ab…
Google announced new AI Max testing and planning tools for Search campaigns on Aug. 20, including a September rollout of multi-campaign A/B tests for budget and ROI targets. The update adds brand and …
Google announced on August 20, 2026, that brand and location controls are now available in AI Max experiments, while multi-campaign A/B testing will roll out in September 2026. The blog post also intr…