WPP CEO Cindy Rose said outcome-based pay is still years away, despite being a core pillar of the company's turnaround plan, with Jaguar Land Rover the only client so far embracing the model. In its f…
A developer built a tool that checks whether ChatGPT recommends a business, and discovered an LLM quirk: the model knows about a well-known agency but fails to recommend it in open-ended queries. The …
Stagwell CEO Mark Penn said the agency holding company will double its new business team after posting a 45% year-over-year increase in new business revenue, reaching $171 million in Q2, and winning a…
Brands are increasingly deploying AI-generated virtual influencers for ad campaigns, often without disclosing their synthetic nature, as the industry is projected to grow from $8.3 billion in 2025 to …
A solo developer built a cited, fact-checked knowledgebase for their fleet of 20 AI agents to prevent confident hallucinations. The system, called the 10-Library, stores only world-true facts and enfo…
Instructions for installing an "AI skill file" that transforms any large language model (like ChatGPT, Claude, or Gemini) into a direct response copywriter trained on classic advertising frameworks. I…