14:33
2026-08-14
adweek.com
ai-agents
Nielsen’s DoubleVerify Deal Isn’t About AI Adoption: It’s About Controlling What the Models Measure
Nielsen is acquiring DoubleVerify for $2.15 billion in cash at $13.60 per share, a 30% premium to the 60-trading day average, with the deal expected to close in the first quarter of 2027. The acquisit…