Nielsen is acquiring DoubleVerify for $2.15 billion in cash at $13.60 per share, a 30% premium to the 60-trading day average, with the deal expected to close in the first quarter of 2027. The acquisit…
Alan Murray, co-founder and CEO of Conceivable Life Sciences, said his previous company TMRW Life Sciences automated storage and tracking of frozen eggs and embryos but revealed that the real bottlene…
Lidiane Jones, former CEO of Bumble and Slack, has been appointed CEO of Integral Ad Science (IAS), succeeding Lisa Utzschneider, as the company navigates the challenges of AI-generated content and ad…
Two new reports from IAB and Integral Ad Science show that keyword-based brand safety blocking excludes 54% of video content unnecessarily, but multimodal AI can now evaluate video, audio, and images …
Yahoo DSP launched an Agent Network connecting advertisers with AI-powered tools from 23 ad tech partners, aiming to offer transparency and choice amid industry concerns about AI governance and platfo…