Mediaocean

Precise.ai, a startup founded by ad tech veterans Spencer Potts and Adam Helfgott, raised a $7 million seed round to bring 'decisioning economics' to programmatic advertising. The company's platform a…

Mediaocean's 2026 H2 Market Report reveals 75% of marketers rank AI as the top consumer trend, with AI adoption for data analysis reaching 50% and usage for creative development and personalization ri…

Innovid launched NIVO AI, an agentic system that serves as the "brain" for its advertising orchestration layer, automating creative campaign tasks through natural language prompts. Early adopter Optim…