The Australian Centre for AI in Marketing (ACAM) reports that marketers are struggling to adopt agentic AI despite high expectations, with a global Adobe survey of 3,000 executives finding 63% expect …
Mediaocean's 2026 H2 Market Report reveals 75% of marketers rank AI as the top consumer trend, with AI adoption for data analysis reaching 50% and usage for creative development and personalization ri…
Generative AI has made creative asset production substantially cheaper, but advertising agency projects are not producing net cost savings and some are becoming more expensive than conventional produc…
Kopilot founder Kenny Hill warned at Mumbrella360 that AI has overwhelmed workers with an excessive flood of choices, turning a controlled stream of assistance into a "full-blown fire hose." Hill argu…
Cat McGinn, former head of curation at Mumbrella, has launched a new bespoke agency called Liminal & Co. The agency will specialize in enhancing artificial intelligence capabilities for clients.…
Kantar executive director Karin Du Chenne told a Mumbrella360 audience that some of the world's leading brands are effectively invisible in large-language-model search results because they have not pr…