A new analysis by Lily Ray reveals that self-promoting listicles in AI search often backfire, with Google's AI Overview citing a brand's own page but recommending a competitor 69% of the time. The res…
Google AI Overviews cited self-promotional listicles from B2B software brands but recommended competitors in 69% of cases, according to an analysis by Lily Ray. The study found that brands' own pages …
Lily Ray reported on Search Engine Journal that Google's AI Overviews decouple cited sources from recommended brands in generative search answers. Analyzing 100 B2B queries, she found self-promotional…
Companies are manipulating AI chatbots to smear competitors by publishing biased reviews and listicles that get cited by AI answer engines. A report by Hard Numbers found that 70% of buyer-style promp…
Ahrefs analyzed logs from 137,000 domains and found 97% of llms.txt files received zero requests, with only 1,100 domains seeing any traffic. AI retrieval bots from ChatGPT and Perplexity accounted fo…
A BBC investigation found that AI chatbots like ChatGPT and Google's Gemini can be easily manipulated to spread misinformation by publishing a single, well-crafted blog post online. In response, Googl…