A Digiday LinkedIn poll found 42% of 58 respondents say agencies shouldn't become futures markets for AI tokens, while fewer than 10% call it a legitimate revenue opportunity and 36% are conditional o…
Google will require all Ads API customers to have a passkey for token refresh and account operation starting August 5, with a seven-day trust period for new passkeys, a change aimed at combating sophi…
OpenAI is expanding its advertising pilot to France, Germany, and Ireland, hiring regional managers and client partners in Paris, Munich, and Dublin. The move follows its UK launch and aims to cover E…
Former City equity analyst Ian Whittaker told an IAB Europe forecast panel that advertising has lost its way, becoming self-absorbed and commoditized by focusing on metrics like CPMs instead of value.…