Farhan Thawar

Despite a broader tech backlash against 'tokenmaxxing'—spending excessively on AI compute—some companies are doubling down on premium frontier models. Shopify requires engineers to use only top-tier m…

Shopify's head of engineering Farhan Thawar confirmed the company scrapped its internal AI token leaderboard after employees engaged in 'tokenmaxxing'—burning tokens to climb rankings rather than for …