Duane Forrester

OpenAI has shipped its version of attribution for ChatGPT, but the signal is arriving through the ads door, not the webmaster-tools door, according to a survey and analysis by Duane Forrester. The det…

Search Engine Journal published Duane Forrester's July 2026 analysis arguing that AI answer engines reward recycled web content, creating a feedback loop that degrades data quality in training and ret…

A Drexel University study of 205 real-world ChatGPT use cases found that 47% of interactions involved writing tasks, with identifying accounting for 10%, according to reports from Search Engine Journa…